time to start this up again

I've got people to impress.

So today I was going through Reader's Digest, kind of in a bored, self-pitying sort of way, like UHH THERE'S NOTHING TO DO I GUESS I JUST HAVE TO SUCCUMB TO THIS READER'S DIGEST. Because really...I don't know many people under thirty who give a shit.
But the point of my story is ad campaigns, and how they all suck. First of all, I take back my original skepticism about the Digest, because apparently it's a lot more interesting than I had expected it to be. There was an article about this Rembrandt painting heist told from the point of view from the copper who got it back. Awesome. But then it trickled off into a section that should say DIABETICS ONLY and an article about how to raise kind children, which is something I obviously am not concerned about at the moment. But in between all this, I came across a Dove, I'm assuming shampoo, ad. It shows some lady with nice hair, and it says, "Inner beauty makes your outside glow."
How disgusting is that.
I mean, apparently the thing with beauty ads now is to abandon the idea that we actually NEED their product, because we are beautiful on our own. As a matter of fact, we are SO beautiful that we need to use products that are reserved only for beautiful people, such as Dove, L'oreal, and Jenny Craig. I didn't understand it at all. Nothing about the ad made me remotely interested in their product. They didn't give me any reason to buy it. I think they are trying to convince people that they are a nice company with a bunch of nice people working there who are willing to compliment you for no reason, even though you might be reading this ad being fat and toothless, and for that reason alone we should become patrons of the company, regardless of what we are selling you, or whether you need it or not.
Where is the old-fashion strategy of, "This will make you beautiful, don't you want to be beautiful like this unrealistically beautiful model here?" I mean, I really think that's a lot more effective. It's one step away from saying, "You're not good enough", and people, especially women, definitely respond to that and are always ready to make themselves into something their not.
I wish the Dove company wasn't going to sell out to this new hippie self love bullshit and would go back to promoting fake faces and anorexia.